Insights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
Using AI to Personalise SMS Without Burning Your Unsubscribe Rate
AI makes SMS personalisation sharper, but the wrong approach spikes unsubscribes fast. Here is how to get the balance right.
Shrestha GhosalJune 24, 20267 min read
Post-Purchase Email Sequence: The 5 Emails Every E-commerce Brand Needs
Your post-purchase email sequence is the most underdeveloped flow in most Klaviyo accounts. Here is how to build the five emails that convert first-time buyers into repeat customers, and why the timing of each one matters more than the content.
How to Test Email Subject Lines Without Wasting Your List
Want to test subject lines but afraid of list fatigue? Here's how to test strategically without wasting anyone.
10 Mobile Email Mistakes Killing Your Click-Through Rate
Your email CTR is weak on mobile. Here are the 10 mistakes tanking it and how to fix them.
9 SMS Compliance Rules Every Ecommerce Brand Needs to Know
SMS compliance sounds boring. But it's the difference between a high-ROI channel and a lawsuit. Here are the 9 rules you need to know.
Post-Purchase Automation: From Thank You to Repeat Purchase
Days 2-14 after purchase are when customers decide if they'll buy again. Here's how to build flows that drive repeat purchase velocity.
SMS and Email Sequencing in Klaviyo: The Complete Strategy
Most brands send email and SMS separately. The winning strategy sequences them together. Here's how to do it in Klaviyo.
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