Klaviyo Master Platinum
Clutch Global Fall 2025
Time the drop. Move the inventory. Keep the buyer.
Fashion runs on launches, drops, and seasons. We build retention systems that respect drop-day urgency, waitlist mechanics, and the eight different flow types fashion brands actually need.
Fashion brands shipping retention work with us
Fashion runs on drops, not 30-day cycles. Built different.
Where generic agencies miss the launch, what our system does instead.
Your drop calendar leaks attention because flows don't know when launches happen.
Drop-aware lifecycle
Flows tied to your launch calendar. Waitlists, restocks, and FOMO timed to the drop.
Your inventory sells out before half your list even hears about the drop.
Waitlist mechanics
Pre-drop waitlist capture. Notify-on-restock flows. Tier-based early access.
Returns become refunds because there's no flow to keep the buyer.
Retain-don't-refund flow
Size swap, store credit, exchange flow before refund. Buyer stays, revenue retained.
First-buyer fit anxiety kills conversion. Your welcome doesn't address it.
Fit-confidence onboarding
Style + fit quiz at signup. Sizing reassurance baked into welcome flow.
Seasonal cycles aren't 30-day cycles. Generic cadences burn budget.
Season-cycle cadence
Resort, summer, fall, holiday — each season gets its own flow architecture.
Your agency runs fashion the same way they run supplements.
Fashion-deep team
Specialists who've shipped drops, waitlists, returns, and the seasonal cycle.
One programme. Built for the drop.
Every part of the programme tuned for fashion buyers, drops, returns, and seasonal cycles.
Email Marketing
Editorial design for the drop economy.
Brand-tuned design that survives mobile. Drop-aware copy. Real product photography, not stock.
See the deep workSMS Marketing
Drop-day texts that hit before email.
Pre-drop SMS. Waitlist-to-restock notifications. The channel that beats the inbox to a launch.
See the deep workLifecycle Flows
Flows tuned to launches, restocks, returns, seasons.
Drop-aware welcome. Returns flow that retains. Restock notifications. Season-cycle win-back.
See the deep workList Growth
Style-quiz capture that segments by fit and aesthetic.
Pre-drop waitlist forms. Style quizzes that recommend product. Email + SMS captured at peak intent.
See the deep workLoyalty Programs
Early-access tiers that compound the drop.
VIP tier early access. Drop-first perks for top-tenured buyers. Referral mechanics tuned for fashion.
See the deep workSubscription Retention
Curated subscription for repeat seasonal buyers.
Curated boxes, restock subs, and save flows for fashion subscription cancel patterns.
See the deep workPre-drop primer · queued
“Spring drops in 12 days. VIPs get early access tomorrow at 9am.”
SMS · 2,184 on waitlist · sends Mar 21 8am
A drop calendar that runs the lifecycle.
Your launch calendar drives every flow on the page. We build drop-aware lifecycle that knows when a launch is coming, primes the list, captures the waitlist, and converts the FOMO at peak intent.
- Pre-drop teaser sequence per launch
- Waitlist capture + notify-on-restock
- Tier-based early access for VIPs
- Post-drop sell-through optimisation
What's your style energy?
Pick what feels closest. We'll match the drops to your aesthetic.
Segment by style. Match by fit. Retain by routine.
Style and fit quizzes are the highest-converting list-builder we ship for fashion. Aesthetic, body type, fit preference all captured at signup, applied to every flow that follows.
- Multi-step style + fit quiz UX
- Result-driven product recommendations
- Fit-confidence reassurance baked in
- Email + SMS captured in one form
Specialists, not generalists. Three reasons.
Range
Across the full spread of fashion.
We don't ship one fashion retention. We ship six, each tuned to its own drop rhythm and seasonal cycle.
Drop-day urgency · resale
Slow cycle · high-touch
Replenishment · routine
Gift moments · cross-sell
Seasonal cycle · waitlist
Always-on drop calendar
Stack mastered
Klaviyo Master Platinum + Postscript drop-day SMS.
Six years on Klaviyo. Postscript for drop-day SMS that beats email. Yotpo for reviews and loyalty. The platforms fashion actually runs on.
Playbook shipped
The fashion retention playbook, already built.
Six systems shipped before yours starts. Drop calendar, waitlists, returns, style quiz, early-access tier, season cadence.
Curious how we'd run yours?
Want a tour of how we'd run fashion retention for your brand?
Emails that look great
and actually perform
On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.
Fashion, shipped.
Eric Javits — drop calendar, waitlists, and seasonal lifecycle as one system.
Eric Javits needed retention that scaled with their drop calendar. We built drop-aware lifecycle, pre-launch waitlists, returns flows that retain, and style-quiz capture. Every drop primes the list, captures the FOMO, and converts at peak intent.
“Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.”
Zack P. Head of Growth, Avantera Health
Proven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchFashion questions, answered.
The questions fashion brands ask before they hire us.
Drops are the center of our fashion strategy. We build pre-launch teasers, drop day campaigns, restock alerts, and post-drop sequences. The lifecycle calendar is built around your drop calendar, not against it.
Yes. Returns flows are one of the highest-leverage areas in fashion retention. We build exchange-first messaging, store credit incentives, and win-back sequences that turn refunds into retained customers. Most agencies treat returns as a customer service task. We treat them as a retention opportunity.
Welcome flows segmented by sizing, fit, style, and silhouette. We use quiz-driven onboarding to capture sizing data from email one. This reduces return risk on the first purchase and personalizes future recommendations.
Yes. Between-drop nurture is one of the biggest gaps in fashion retention. We build editorial content sequences, style guides, social storytelling, and engagement campaigns that keep the list warm so the next drop converts harder.
Yes. We work with traditional DTC fashion (drop-led) and subscription fashion (style boxes, members-only). The retention strategy differs significantly between the two and we build separate playbooks for each model.