Retention marketing agency for ecommerce brands.
Email, SMS, lifecycle, loyalty, list growth, subscription. All built as one connected system for ecommerce brands doing $1M to $30M a year.
Trusted by 500+ teams globally
Backed by the industry's highest standards
Official Klaviyo Master Platinum Partner
Optimite featured in Forbes India presents DGEMS 2025 – The Select 200
Global Fall Awards 2025 Winner
Avg rating 5.0 on Clutch by trusted global DTC brands
Best Email Marketing Agency 2025
Retention isn't a channel.
It's a journey.
We design the system that takes a stranger and makes them a customer for life. Six channels, mapped to the moments that actually matter.
- Stage 01
Stranger
Doesn't know you exist.
Capture - Stage 02
Subscriber
On your list, hasn't bought.
- Stage 03
First buyer
Their first purchase.
Nurture - Stage 04
Repeat buyer
Coming back for more.
Retain & expand - Stage 05
Loyal customer
Buys, refers, sticks around.
List Growth
Pop-ups, quizzes and lead magnets that capture real buying intent. Not just emails for a discount.
Explore list growthEmail Marketing
Brand-grade campaigns and automations that move customers from inbox to checkout, week after week.
Explore emailSMS Marketing
A direct line to your warmest customers. Compliance-safe, conversion-focused, never spammy.
Explore smsLifecycle Flows
End-to-end customer journeys, automated. Welcome to win-back, every step in between covered.
Explore lifecycleLoyalty Programs
Reward systems that turn one-time buyers into a community that keeps coming back.
Explore loyaltySubscription Retention
Save flows, dunning and cancel-intent recovery that protect recurring revenue at the moment it's at risk.
Explore subscriptionEmails that look great
and actually perform
On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.
Six verticals. Six playbooks.
We build retention systems for the categories where the details actually matter.
Wellness
Compliance-safe retention for supplement brands.
Beauty
Replenishment flows and visual storytelling.
CBD
Deliverability for the most restricted category.
Fashion
Lifecycle built around drops, not generic flows.
Food & Beverage
Subscription save flows that recover cancels.
Home
Win-back for 6 to 12 month purchase gaps.
The quality and timeliness of deliverables are most impressive.
“Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.”
Read full review on ClutchProven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchReal work. Real numbers. Real brands.
Verified outcomes from brands we've shipped retention work for.
Your first 90 days, mapped.
From the first call to the first quarterly review. Exactly what gets shipped, when.
Strategy Call
A senior strategist walks you through what we do, how we work, and whether the partnership makes sense for your brand. A real conversation, not a sales script.
- 30-minute call with a senior strategist
- Walkthrough of our retention scope and approach
- Mutual fit assessment for the partnership
- Clear next steps if there is mutual interest
A senior strategist walks you through what we do, how we work, and whether the partnership makes sense for your brand. A real conversation, not a sales script.
What you'll get- 30-minute call with a senior strategist
- Walkthrough of our retention scope and approach
- Mutual fit assessment for the partnership
- Clear next steps if there is mutual interest
We conduct a full audit of your Klaviyo account — deliverability, segmentation, flow gaps, and revenue contribution — then build a 30-day strategic campaign calendar and optimise your lead capture popups.
What you'll get- Full Klaviyo account health audit
- Deliverability & domain setup
- List segmentation & engagement windows
- Flow gaps & campaign revenue contribution
- 30-day campaign calendar (promotional, educational, product spotlight, plain-text)
- Popup & lead capture optimisation live
- Welcome flow built and launched
The abandonment infrastructure goes live, turning existing traffic into immediate revenue. Segmentation is installed so every send reaches the right subscriber at the right time.
What you'll get- Abandoned checkout flow live
- Cart reminders with urgency triggers
- Dynamic product blocks
- Staggered incentive logic
- Browse abandonment flow active
- Segmentation framework installed
- Engaged 30/60/90/120-day windows
- Purchaser vs non-purchaser logic
- High-AOV & repeat buyer segments
- Suppression windows configured
Post-purchase automation is live, turning one-time buyers into loyal repeat customers. Cross-sell logic, review collection, and lifecycle-based branching are all running.
What you'll get- Post-purchase flow live
- Product education & usage guidance
- Cross-sell and upsell logic
- Lifecycle branching (1st, 2nd, repeat buyers)
- Review & UGC collection automated
- Winback flow triggered at 45/60/90-day inactivity
- Upsell flow live based on purchase behaviour
Full infrastructure is live, campaign engine is running, and we review performance together. We identify what's compounding, what to test next, and set the roadmap for scaling to 25–40% of store revenue.
What you'll get- Performance breakdown (campaigns vs flows)
- Revenue per recipient & list growth analysis
- Deliverability health report
- Optimisation insights & A/B testing roadmap
- Scaling roadmap defined for Month 4+
Most agencies do retention. We specialize in it.
Here's the difference.
Most retention agencies
One channel at a time (just email, OR just SMS)Generic playbooks across every industryJunior team on your accountDisconnected strategy across channels“We do retention” but means just emails4-week onboarding before anything shipsCommunication is a black holeTools picked for the agency, not the brandOptimite
All 6 channels as one connected systemVertical-specific playbooks for wellness, beauty, CBD, fashion, F&B, homeSenior strategist on every accountOne program. One team. One dashboardEmail, SMS, lifecycle, loyalty, list growth, subscription retentionFirst wins shipped in 30 daysWeekly updates. Monthly performance reportsTools picked for your stack — Klaviyo, Smile, Yotpo, Recharge, PostscriptFeatured in
Press, awards, and coverage from the publications and platforms that follow ecommerce retention.
Resources & playbooks.
The same resources we use inside real client engagements — yours free with a working email.
The Klaviyo Account Autopsy - Mini Guide
An account that looks healthy on open rates can still be leaving serious revenue behind. The signal is not opens. It is revenue per recipient, and this guide gives founders the audit framework to find out what is actually happening inside their Klaviyo account.
Get it free
FIFA x Lego
This case study breaks down how LEGO used the FIFA moment to launch its trophy set with cultural relevance and perfect timing. It shows how a product drop can become bigger than a product when it connects to a story people already care about.
Get it freeInsights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
Still have questions?
Here’s what most people ask before working with us.
We work with ecommerce brands doing $1M to $30M in revenue. We have real depth in wellness, beauty, CBD, fashion, food and beverage, and home. Categories where the details actually matter.
The whole system that turns one-time buyers into repeat customers. Email, SMS, lifecycle flows, list growth, loyalty programs, subscription retention, segmentation, deliverability. All as one connected program. Most agencies pick one or two pieces and call it retention. We build the whole thing.
Vertical specialization. Six years of focused retention work. Senior strategist on every account. We don’t use generic playbooks. A wellness brand needs different things than a fashion brand. We build for the specifics.
Yes. Wellness, beauty, CBD, fashion, food and beverage, and home. We have 500+ brands shipped across these categories. For verticals outside this list, we’ll be honest about whether we’re the right fit.
We use AI internally to move faster — list segmentation, A/B test analysis, deliverability monitoring, draft generation. But we don’t lead with it. Buyers pay for outcomes and craft, not for “AI-powered” buzzwords. AI helps us be sharper. Humans do the strategy.
You get a senior strategist as your account lead, plus a dedicated team of designers, copywriters, and Klaviyo experts. Weekly check-ins. Monthly performance reports. Quarterly business reviews. One Slack channel. One dashboard. No coordination chaos.
Klaviyo (Master Platinum Partner), Postscript, Attentive, Recharge, Smile.io, Yotpo, LoyaltyLion, HubSpot, Shopify, WooCommerce, and most major ESPs. Whether you’re already set up or need a full migration, we integrate smoothly.
Yes. We have years of experience with deliverability and compliance for CBD, hemp, supplements, and other restricted categories. We know which language survives spam filters, which phrases trigger payment processor reviews, and how to keep your account safe.
Once the agreement is signed, onboarding begins within 24 hours. First quick wins live in 30 days. Full system in place by Day 60.
Tiered monthly retainers based on your brand size and scope. We work with brands across stages, from early growth to high volume sending. Book a call and we’ll talk specifics for your business.