About Optimite
We build retention systems for ecommerce brands. Six years and counting.
Klaviyo Master Platinum Partner working with ecommerce brands across wellness, beauty, CBD, fashion, food and beverage, and home. Headquartered in Dubai with operations in Gurugram, built by founders who lived the problems we now solve.
Global Fall Awards 2025 Winner
Optimite featured in Forbes India presents DGEMS 2025 – The Select 200
Official Klaviyo Master Platinum Partner
Avg rating 5.0 on Clutch by trusted global DTC brands
Best Email Marketing Agency 2025
Global Fall Awards 2025 Winner
Optimite featured in Forbes India presents DGEMS 2025 – The Select 200
Official Klaviyo Master Platinum Partner
Avg rating 5.0 on Clutch by trusted global DTC brands
Best Email Marketing Agency 2025
Global Fall Awards 2025 Winner
Optimite featured in Forbes India presents DGEMS 2025 – The Select 200
Official Klaviyo Master Platinum Partner
Avg rating 5.0 on Clutch by trusted global DTC brands
Best Email Marketing Agency 2025
Starting without a clear plan.
We didn't begin with a strategy. We began with a landing page builder that nobody wanted. When that didn't work, we took on whatever kept the lights on. Social media. Websites. Anything digital.
Then in November, we listed $10 email templates on Fiverr. Clients came back. Orders repeated. That was the first real signal.
A letter from our founders
When we started Optimite six years ago, the ecommerce retention space was full of agencies promising the same things. Better email. More sends. Bigger lists. We worked inside that space long enough to know what was actually broken.
Most agencies treated retention as a stack of separate tools. Email here. SMS there. Loyalty bolted on after. The data didn't connect. The strategy didn't compound. Brands paid for activity, not outcomes.
We built Optimite to be the opposite of that. One team. One connected system. Every channel talking to every other channel. Built around the categories where the details actually matter.
Six years later, we've shipped retention work for 500+ brands across wellness, beauty, CBD, fashion, food and beverage, and home. We're the Klaviyo Master Platinum Partner that brands hire when they want retention done as a craft, not as a checkbox. Forbes recognized us in their 2025 DGEMS list. Clutch named us one of their Global Fall Award winners. We've earned a 5.0 average rating from verified clients.
But the credentials are the result, not the point. The point is still what it was on day one: build the retention agency we wished existed when we were on the other side of the table.
If that sounds like the kind of partner you've been looking for, let's talk.
Nishant and Sushant Yadav
Co-founders of Optimite
Humans of Optimite:
people behind the inbox
You get more than a service provider. You get a team that invests in your brand, understands your goals, and works shoulder to shoulder with you. We bring the retention expertise that builds the reliable revenue engine your business can scale with.
Nishant Yadav
Nishant has been building businesses for over a decade, starting in finance before moving into media as the co-founder of GTH News. At Optimite, he focuses on systems, problem-solving, and turning ideas into execution. He lives by the belief that execution beats everything. Outside work, he’s into backpacking, fitness challenges, and chasing music festivals.
Sushant Yadav
Sushant started his journey at 18, moving through design, sales, and consulting before co-founding Optimite. He drives strategy and growth, ensuring the team moves with clarity and speed. His philosophy is simple: clarity plus execution. Outside work, he’s passionate about travel, fitness, and always exploring something new.
Leadership Team
Anamika Kalwan
Head of Content
Harish Parameshwar
Founder's Office Strategy & Ops Lead
Kanchan Yadav
Head of Design
Yashvi Sanghvi
Chief of Staff
Shyam Agarwal
Head of Operations
Ayush Maan
Head of Research
Nancy Verma
Head of Sales
Harsh Kumar
Head Of Operation
Proven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchFeatured in
Press, awards, and coverage from the publications and platforms that follow ecommerce retention.
