Klaviyo Master Platinum
Clutch Global Fall 2025
Read the consumption. Time the refill. Keep the subscriber.
F&B subscriptions hinge on consumption pattern, not arbitrary delays. We tune cadence per SKU, build save flows that respect actual usage, and turn cancels into pauses.
F&B brands shipping retention work with us
F&B retention runs on consumption, not the calendar. Built different.
Where generic agencies miss the pantry, what our system does instead.
Your replenishment fires on a 30-day timer, not the actual pantry.
Per-SKU consumption cadence
Coffee weekly, sauce monthly, granola quarterly. Each SKU gets its own send window.
Subscription cancels stack up because save offers don't match buyer intent.
Reason-tagged save flow
Skip, swap, pause, or discount, picked by why they're cancelling.
Buyers fall off because they don't know what to do with the product.
Recipe-led engagement
Use-it sequences that build the routine. Recipes drive the next reorder.
Cross-sell suggestions ignore actual consumption habits.
Consumption-aware cross-sell
Bundle the second SKU based on what they're actually finishing.
Long-tenured subscribers feel taken for granted.
Tenure rewards baked in
Anniversary perks. Off-for-life rates. Reasons to stay that compound.
Your agency runs F&B the same way they run supplements.
F&B-deep team
Specialists who've shipped pantry cadence, recipe engagement, and consumption-tuned save flows.
One programme. Built for the pantry.
Every part of the programme tuned for F&B buyers, consumption cycles, and the moment the jar empties.
Email Marketing
Recipe-led design that drives consumption.
Editorial design with real product photography. Recipe content that builds the routine. Sends tuned to mealtime windows.
See the deep workSMS Marketing
Refill SMS synced to actual consumption rate.
Pre-empt nudges before the jar empties. Save SMS that catches cancel intent. Quiet hours respected.
See the deep workLifecycle Flows
Flows tuned to pantry cadence, not calendar.
Welcome by taste profile. Recipe-led use-it sequences. Cross-sell on actual consumption.
See the deep workList Growth
Recipe-magnet capture that segments by taste.
Free recipe e-books. Taste-quiz funnels. Email + SMS captured at the moment of intent.
See the deep workLoyalty Programs
Reward repeat orders, not points hoarding.
Tier programs that compound order frequency. Anniversary perks. Refer-a-pantry referral mechanics.
See the deep workSubscription Retention
The single biggest revenue lever in F&B.
Pause-instead-of-cancel. Save flows tuned to consumption. Tenure rewards on the long-tenured.
See the deep workMaya's pantry · 3 SKUs in cycle
72% used · pre-empt SMS queued
38% used · pre-empt SMS queued
92% used · pre-empt SMS queued
Next pre-empt nudge
“Maya — your cold brew runs out tomorrow. Want us to ship the next box? ☕”
SMS · sends today 4pm · respects open-time pattern
Refill before the jar is empty.
F&B replenishment fires on consumption pattern, not arbitrary 30-day delays. We tune cadence per SKU, with pre-empt nudges that respect actual usage rate.
- Per-SKU consumption-based cadence
- Pre-empt SMS before pantry depletes
- Cross-sell tied to actual finish rate
- Auto-adjust based on engagement
Why are you cancelling, Maya?
Pick the closest reason. We'll suggest what works.
Too much in pantry
Skip 1 month
Going on vacation
Pause 30-60 days
Want to try a different flavor
Swap to new SKU
Price feels high
Lock 20% off · 3 boxes
This quarter
32% of cancel intents become pauses. Reason-tagged for product feedback.
Cancel-deflection tuned to consumption.
When subscribers click cancel, the save offer needs to match why. Skip, pause, swap, or discount, picked by the actual cancel reason. Cancels become pauses.
- Reason-tagged cancel intake
- Skip / pause / swap / discount ladder
- Save copy tuned to F&B cancel patterns
- Tenure-aware save offers
Specialists, not generalists. Three reasons.
Range
Across the full spread of F&B.
We don't ship one F&B retention. We ship six, each tuned to its own consumption rate and pantry rhythm.
Weekly cadence · daily ritual
Pantry cycle · cross-sell
Monthly cadence · recipe-led
Family pantry · subscription
Daily ritual · streaks
Discovery · curated boxes
Stack mastered
Klaviyo Master Platinum + Recharge subscription.
Six years on Klaviyo. Recharge for subscription save flows. The platforms F&B brands actually run subscription on.
Playbook shipped
The F&B retention playbook, already built.
Six systems shipped before yours starts. Pantry cadence, save flows, recipe engagement, cross-sell, tenure, referrals.
Curious how we'd run yours?
Want a tour of how we'd run F&B retention for your brand?
Emails that look great
and actually perform
On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.
F&B, shipped.
Love Grown — pantry cadence, recipe engagement, save flows that catch cancel intent.
Love Grown needed retention that respected consumption. We built per-SKU cadences for cereal, granola, and breakfast staples. Save flows tuned to F&B cancel patterns. Recipe-led nurture that drives the next reorder before the pantry empties.
“Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.”
Zack P. Head of Growth, Avantera Health
Proven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchF&B questions, answered.
The questions F&B brands ask before they hire us.
Subscription retention is the biggest revenue lever in F&B, so we treat it that way. We build dunning sequences, cancel intent recovery, pause-instead-of-cancel logic, and win-back flows specific to F&B buyer behavior. Our best-performing save flows recover 30%+ of cancel intents.
Yes. A daily coffee subscription has different cadence than a monthly snack box. We sync replenishment timing to actual consumption patterns per SKU. Different products get different flows. Personalized to real reorder behavior, not generic 30-day rules.
We build engagement campaigns timed specifically to the F&B churn cliff. Educational content, recipe ideas, use case prompts, and value reinforcement during the highest-risk window. Save flows triggered by cancel intent, not after the cancel.
Yes. We work with subscription-led F&B (coffee, supplements, snack boxes), one-time purchase F&B (specialty foods, beverages, gifting), and hybrid models. The retention playbook differs significantly between models and we build separate strategies for each.
Quiz-driven welcome flows that segment by taste, dietary preference, and use case. Personalized recommendations from email one. Lifecycle programs that respect what your buyers actually want, not generic mass sends.