Klaviyo Master Platinum
Clutch Global Fall 2025
Match the routine. Read the cycle. Replenish before they ask.
Beauty buyers come back when the bottle empties. We build retention systems that read the routine, segment by skin / hair / tone, and replenish before they ask. Loyalty woven into the lifecycle, not bolted on.
Beauty brands shipping retention work with us
Beauty buyers don't shop. They build a routine. Built different.
Where generic agencies miss the routine, what our system does instead.
Your welcome flow doesn't know if they're skin, hair, or tone.
Quiz-tagged from day 1
Segments applied at signup. Routine matched before the first send.
Your replenishment fires on a 30-day timer, not the actual bottle.
Per-SKU consumption cadence
Pre-empt nudges before the bottle empties. Each SKU on its own clock.
Loyalty feels bolted on. Members forget the points exist.
Loyalty woven into the routine
Earn at every routine touch. Points compound the reasons to refill.
Templated emails die the moment they hit a phone screen.
Brand-tuned mobile-first design
Editorial design that survives mobile. Real product photography, not stock.
Your drop calendar leaks attention because flows aren't drop-aware.
Drop-aware lifecycle
Waitlists, restocks, and FOMO timed to your launch calendar.
Your agency runs beauty the same way they run supplements.
Beauty-deep team
Specialists who know routine, drops, and the moment the bottle empties.
One programme. Built for beauty.
Every part of the programme tuned for beauty buyers, routines, and the moment the bottle empties.
Email Marketing
Editorial design that converts on mobile.
Brand-tuned design, routine-aware copy, real product photography. No templates.
See the deep workSMS Marketing
Refill nudges and drop-day texts that land.
Pre-empt SMS synced to bottle cycle. Drop-day texts that hit before email.
See the deep workLifecycle Flows
Flows that read the routine.
Welcome by skin / hair / tone. Replenishment per SKU cycle. Win-back by category.
See the deep workList Growth
Quiz-first capture that segments from click 1.
Skin, hair, tone quizzes. Email + SMS captured together. Tags applied at signup.
See the deep workLoyalty Programs
Loyalty woven into the routine.
Earn on reviews, refills, and tier-up. VIP perks for the long-tenured.
See the deep workSubscription Retention
Subscribe-and-save without the friction.
Skip / swap / pause. Save flows for beauty cancel reasons. Tenure rewards on the loyalists.
See the deep workRoutine progress · Maya · Type 4C
84% used · pre-empt SMS queued
62% used · pre-empt SMS queued
38% used · pre-empt SMS queued
Next pre-empt nudge
“Maya — your hair vitamins run out in 5 days. Want us to ship the next bottle? 🌸”
SMS · sends Tuesday 11am · respects buyer's open-time pattern
Replenishment timed to the actual routine.
Beauty buyers come back when the bottle empties. We tune replenishment cadence per SKU, with pre-empt nudges that respect actual product usage and routine adherence.
- Per-SKU consumption-based cadence
- Pre-empt nudge SMS before the bottle empties
- Routine-aware bundling and cross-sell
- Auto-adjust based on engagement
What's your main hair goal?
Pick one and we'll match a routine
Segment from the first click. Match the routine.
Beauty quizzes are the highest-converting list-builder we ship. Skin / hair / tone quizzes recommend the right product, capture intent, and segment the buyer before their first order lands.
- Multi-step quiz UX with brand polish
- Result-driven product recommendations
- Segment tagging at signup, not at first send
- Email + SMS captured in one form
Specialists, not generalists. Three reasons.
Range
Across the full spread of beauty.
We don't ship one beauty retention. We ship six, each tuned to its own buyer rhythm and routine cycle.
Routine cadence · streaks
30-day cycle · pre-empt nudges
Drop-day attention · waitlists
Replenishment timing · bundles
Discovery · samples · trial
Daily reorder · trust signals
Stack mastered
Klaviyo Master Platinum + Yotpo native.
Six years on Klaviyo. Yotpo for reviews + loyalty. Recharge for subscribe-and-save. The platforms beauty actually runs on.
Playbook shipped
The beauty retention playbook, already built.
Six systems shipped before yours starts. Quiz funnels, replenishment, routine flows, loyalty, drops, mobile design.
Curious how we'd run yours?
Want a tour of how we'd run beauty retention for your brand?
Emails that look great
and actually perform
On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.
Beauty, shipped.
Hairfinity & Gofinity — 900+ campaigns, no missed deadlines.
Hairfinity and Gofinity needed beauty retention that scaled with their drop calendar. We built routine-aware lifecycle, replenishment cadences tuned per SKU, quiz-first capture, and loyalty woven into post-purchase. Email and SMS coordinated for every routine moment.
“Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.”
Zack P. Head of Growth, Avantera Health
Proven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchBeauty questions, answered.
The questions beauty brands ask before they hire us.
Different products need different timing. A serum lasts 60 days. A shampoo lasts 30. A fragrance lasts 6 months. We build replenishment windows per SKU type, not per generic 30-day rule. Each product gets its own flow tuned to actual usage data.
Yes. We have an in-house design team that's shipped for 100+ beauty brands. Brand-grade visuals are our default, not an upcharge. We mirror your existing visual identity exactly and ship work that holds up at thumbnail size.
Beauty brands launch monthly. Our lifecycle programs are built to scale automatically. New product flows trigger as soon as a SKU goes live. No manual rebuilds. No missed launches.
Yes. We've shipped for sister brands and brand families (including Hairfinity and Gofinity). We can run multiple brands inside the same retainer, with separate strategies, separate visual identities, and separate reporting.
Subscription save flows tuned to beauty cancel reasons. Pause-instead-of-cancel logic. Win-back sequences for lapsed subscribers. We treat refill subscriptions as the AOV protection layer they actually are.