Klaviyo Master Platinum
Clutch Global Fall 2025
Flows that compound. Welcome to win-back, end-to-end.
Welcome architecture. Cart abandon. Post-purchase. Win-back. Replenishment. Built and optimised every quarter so the system compounds. Built for ecommerce brands doing $1M to $30M a year.
Trusted by brands and agencies
Natrava · Welcome flow
Klaviyo · canvas view
Welcome to Natrava
Email · Send immediately
How Natrava works
Email · Education
First-buyer offer
Wait 4d · Email
SMS reminder
Wait 1d · SMS
First impressions, automated. Built to convert.
We architect welcome sequences that build trust before they ask for the sale. Education, brand story, and a relevant first offer — sequenced to actual buyer readiness, not arbitrary day delays.
- 3 to 7-touch welcome sequence per cohort
- Education-first, then conversion offer
- Behavioural triggers (browse, signup, quiz)
- Multivariate testing baked into v1
Wednesday, May 8
9:41
Cart saved · 1 item
Replenish Bundle · $49.00
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Hey Maya — your replenishment bundle is still in your cart...
Free ship ends in 2h ⏰
Finish your order? Use code BUNDLE 💚
Swipe up to open · 18% recover this way
Recover the highest-intent moment.
Cart and browse abandon flows are the highest-leverage automations in your stack. We build them coordinated across email and SMS, with smart timing that respects quiet hours and avoids fatigue.
- Cart, browse, and checkout-abandon flows
- Email + SMS coordinated, not duplicated
- Timing tuned to your buyer cycle
- Recovery copy that doesn't beg for the sale
Hi Maya 👋
Your order is on the way
Your journey · 5 touchpoints
Auto · OptimiteTurn one-time buyers into repeat customers.
The window after a first purchase is the most under-built moment in retention. We design journeys that confirm, educate, cross-sell, and ask for reviews — without overwhelming the buyer.
- Order confirmation + shipping touchpoints
- Education + product-care sequences
- Cross-sell and upsell tied to purchase data
- Review requests timed to first-use moment
Maya Sandoval
High riskmaya.s@email.com · Hairfinity
Mar '24
Customer since
4
Orders
$312
LTV
Engagement · last 90 days
↓ 76%Last opened
64d ago
Last clicked
92d ago
Last purchase
134d
Win-back save · 15% off
SMS + Email · sends tonight 11pm based on Maya's open-time pattern
Catch buyers before they leave for good.
We score churn risk per cohort and trigger win-back flows before lapsed buyers go cold. Save offers, re-engagement series, and final-attempt sequences that actually convert.
- Engagement-decline scoring per buyer cohort
- Three-touch win-back sequence + final attempt
- Save offers tuned to LTV tier
- Suppression for hard-to-recover segments
A/B test · Avantera win-back
Subject test · final results
Avantera
Mar 21
Maya, we miss you
It's been a while since your last order...
Open
18.2%
Rev
$4.2K
Avantera
Mar 28
Come back, Maya 💚 15% off
Your bundle's waiting. 15% off if you come back this week.
Open
24.7%
Rev
$5.2K
↑23%Flows aren't built once. They compound.
Every flow gets quarterly audits, A/B tests, and copy refreshes. The same welcome sequence that worked last year doesn't work next year — we keep them shipping at peak performance.
- Quarterly flow audits with takeaways
- A/B testing program across every flow
- Copy + design refreshes every 90 days
- Performance reporting tied to revenue
Lifecycle flows tuned to your vertical.
Six categories, six different flow architectures. Click into your vertical to see the work we've shipped for brands like yours.
Wellness
Replenishment + subscription save flows.
Beauty
Replenishment timed to product usage cycles.
CBD
Compliance-safe lifecycle flows for restricted categories.
Fashion
Drop-day flows + season-cycle re-engagement.
Food & Beverage
Subscription save flows tuned to F&B churn cliff.
Home
Win-back flows for 6 to 12 month repurchase gaps.
Klaviyo certified. Plus the rest of your retention stack.
Primary ESP · Master Platinum
Klaviyo specialists.
Six years deep on Klaviyo flows. We know the platform inside out, including the advanced features most agencies never touch.
Plus the rest of the stack
Curious how we'd run yours?
Want a tour of how we'd build lifecycle for your brand?
Emails that look great
and actually perform
On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.
Lifecycle, shipped.
Avantera — welcome to win-back, fully built and continuously optimised.
Avantera needed a partner who could own the full lifecycle program end-to-end. We built welcome architecture, cart abandon, post-purchase journeys, replenishment, and win-back across email and SMS. Quarterly audits, A/B testing, and copy refreshes keep every flow shipping at peak performance, without burning their internal team.
“Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.”
Zack P. Head of Growth, Avantera Health
Proven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchLifecycle questions, answered.
The questions buyers ask before they hire us for lifecycle work.
Both. About half our lifecycle work is auditing and rebuilding existing flows that aren't moving the number. The other half is building flow libraries from scratch for brands that don't have one. We meet you where you are.
Depends on your stage and vertical. For most brands the highest-priority flows are: welcome, abandoned cart, post-purchase, and replenishment. Subscription brands also need save flows and dunning. Restricted categories like CBD need compliance-aware versions of all of these. We prioritize during the discovery call based on revenue impact.
Different products need different timing. A multivitamin lasts 30 days. A serum lasts 60 days. A fragrance lasts 6 months. We build replenishment windows per SKU type, not per generic 30-day rule. Each product gets its own flow tuned to actual usage data.
Yes. We work natively in Klaviyo (Master Platinum Partner), Postscript, Attentive, HubSpot, and most other major ESPs. We build and own the flows inside your account, not in a separate system. You own everything we build.
Welcome and abandoned cart flows can drive measurable revenue within 30 days of launch. Replenishment and win-back flows compound over 60 to 90 days as buyers move through the cycles. Subscription save flows show impact almost immediately if your churn rate is meaningful. We share realistic expectations during the strategy call.