Klaviyo Master Platinum
Clutch Global Fall 2025
Trust the science. Tune the cadence. Ship the work.
Wellness buyers don't trust the brand until they trust the science. We build retention systems where every claim gets reviewed, every replenishment respects your buyer's actual cycle, and every flow is built for the long game of repeat trust.
Wellness brands shipping retention work with us
Wellness retention is harder. Built different.
Where generic agencies miss, what our system does instead.
Your campaign calendar is held hostage by compliance review.
Approved-language bank · 24h
Pre-reviewed copy bank means more sends shipped per month.
Subscribers cancel and your portal can't catch them.
Save · pause · skip in flight
Cancel-deflection that turns cancels into pauses.
Your replenishment fires on a calendar, not a cycle.
Per-SKU consumption cadence
Each SKU gets its own send window. Pre-empt before empty.
Half your sends land in spam, and you don't know which half.
Wellness-tuned send domain
Send-domain hygiene reviewed monthly. Spam-trap suppression baked in.
Your welcome flow asks buyers to trust the brand alone.
Reviews + social proof first
Trust signals load before the sell. Conversion follows.
Your agency runs wellness the same way they run fashion.
Wellness-deep team
Specialists who've shipped the compliance / replenishment / trust playbook before.
One programme. Built for wellness.
Every part of the programme tuned for wellness buyers, regulations, and reorder cycles.
Email Marketing
Ship more sends without legal back-and-forth.
Approved-language bank, pre-reviewed copy templates, 24-hour ship time on compliance-aware campaigns.
See the deep workSMS Marketing
Recover the cancels your portal misses.
Refill SMS synced to actual product cycles. Save SMS the moment cancel intent hits.
See the deep workLifecycle Flows
Replenish before the bottle is empty.
Per-SKU consumption cadence. Pre-empt nudges. Trust-first welcome that converts skeptics.
See the deep workList Growth
Capture intent the moment they're ready.
Supplement quiz funnels. Trust-led lead magnets. Email + SMS together at signup.
See the deep workLoyalty Programs
Lock in your highest-LTV buyers.
Tenure tiers, anniversary perks, off-for-life rates that compound the reasons to stay.
See the deep workSubscription Retention
The single biggest lever in your business.
Save flows. Cancel-deflection. Pause-instead-of-cancel. Reactivation tuned to supplement cycles.
See the deep workCompliance audit · Avantera
Q1 campaign review
Compliance score · Excellent
12 of 14 phrases approved · 2 flagged for revision
Approved language bank
247 reviewer-approved phrases by SKU · auto-suggested in copy editor
Wellness copy that ships, doesn't get flagged.
Every campaign passes through a wellness-aware copy review with approved language banks, flagged-claim detection, and reviewer sign-off. Faster turnaround, fewer rewrites, no compliance back-and-forth.
- Approved-language bank by SKU and claim type
- Flagged-claim detection on every draft
- Reviewer sign-off before queue
- Faster cycles vs. generalist agency review
Replenishment map · Avantera
3 SKUs · 3 cadences
Different SKUs. Different cycles. Different sends.
We tune replenishment timing to the actual usage cycle of each SKU instead of using a generic 30-day delay. Daily multivitamins, 60-day cleanses, and weekly tonics each get their own cadence.
- Per-SKU consumption-based cadence
- Pre-emptive replenishment nudges
- Cross-SKU bundling tied to reorder window
- Auto-adjust based on subscriber engagement
Specialists, not generalists. Three reasons.
Range
Across the full spread of wellness.
We don't ship one wellness retention. We ship six, each tuned to its own buyer rhythm and reorder cycle.
Daily reorder · compliance-heavy
Trust-first · skeptical buyers
Routine cadence · replenishment
High-frequency · loyal cohorts
Education-led · slow trust
30-day cycle · visual storytelling
Stack mastered
Klaviyo Master Platinum + Recharge native.
Six years on Klaviyo. Recharge wired native for subscription. We use the platforms like operators, not vendors.
Playbook shipped
The wellness retention playbook, already built.
Six systems shipped before yours starts. Compliance, replenishment, save, trust, tenure, deliverability.
Curious how we'd run yours?
Want a tour of how we'd run wellness retention for your brand?
Emails that look great
and actually perform
On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.
Wellness, shipped.
Avantera Health — compliance-safe lifecycle, end-to-end.
Avantera came to us with sharp brand vision and inconsistent execution. We became their embedded retention team — compliance-aware copy, replenishment cadences tuned per SKU, subscription save flows, and lifecycle programs across email and SMS.
“Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.”
Zack P. Head of Growth, Avantera Health
Proven performance. Verified reviews.
“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”
Read verified reviews
They're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on Clutch
Our email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on Clutch
They never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on Clutch
We have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on Clutch
They're attentive to our needs and to the details.
Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...
Read full review on ClutchThe project management by Optimite has been exceptional, far exceeding our expectations.
Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...
Read full review on ClutchThe quality of their work is always excellent.
Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...
Read full review on ClutchThey're always there to help.
Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...
Read full review on ClutchOur email marketing revenue contributes around 30% of our total store revenue.
Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...
Read full review on ClutchThey never miss any deadlines and are great with their deliverability.
Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...
Read full review on ClutchWe have such a great system, which is why I've been working with them for five years.
Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...
Read full review on ClutchWellness questions, answered.
The questions wellness brands ask before they hire us.
We have copy frameworks built around what's actually allowed. Our team knows which claims get flagged, which language survives review, and how to write conversion-focused copy without crossing regulatory lines. Compliance is built into our writing process, not bolted on as a separate step.
Yes. Many of our wellness clients sell both DTC and through practitioners. We build separate lifecycle programs for each channel, with different messaging, different offers, and different trust signals. Practitioner relationships need different retention strategies than direct buyers.
Subscription retention is the biggest revenue lever in wellness, so we treat it that way. We build dunning sequences, cancel intent recovery, pause-instead-of-cancel logic, and win-back flows specific to wellness buyer behavior. Most agencies use generic save flows. We tune ours per product type and reorder cycle.
Yes. We have experience with US, Canadian, UK, EU, and Australian wellness brands. Different regions have different compliance rules. We adapt copy, claims, and lifecycle programs to the regulatory environment of your market.
Wellness is a wide category. We work with supplements, functional beverages, fitness brands, mental wellness apps, sleep brands, and adjacent categories. If you're targeting health-conscious buyers in any form, we can probably help. Book a call and we'll be honest about whether we're the right fit.