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Klaviyo Master Platinum

Klaviyo Master Platinum

Clutch Global Fall 2025 winner

Clutch Global Fall 2025

Loyalty Programs

Turn buyers into superfans. Points, tiers, VIP, referrals, working as one system.

Points and tier architecture. Rewards catalog. VIP and milestone programs. Referrals. Engagement campaigns. The system that turns one-time buyers into your highest-LTV customers. Built for ecommerce brands doing $1M to $30M a year.

Trusted by brands and agencies

Avantera
Hairfinity
Gofinity
Natrava
Toker Supply
Rubix
Tabanero
Veracity
Eric Javits
Wilin9
C2
Avantera
Hairfinity
Gofinity
Natrava
Toker Supply
Rubix
Tabanero
Veracity
Eric Javits
Wilin9
C2
Avantera
Hairfinity
Gofinity
Natrava
Toker Supply
Rubix
Tabanero
Veracity
Eric Javits
Wilin9
C2
Avantera
Hairfinity
Gofinity
Natrava
Toker Supply
Rubix
Tabanero
Veracity
Eric Javits
Wilin9
C2
Points & Tier Architecture
Member · Avantera Circle
M

Avantera Circle

Maya Sandoval

Member since Mar 2024

Silver
Your pointsEarned 250 last week
847pts
Silver → Gold153 pts to go
0 pts1,000 pts

Tier ladder

Bronze

5% off · birthday gift

$0
Silver· You

10% off · early access

$300
Gold

15% off · free shipping · concierge

$1,000
Platinum

20% off · VIP events · 2x points

$2,500
42% repeat liftLive · 12,847 members
01Points & Tier Architecture

A loyalty system tuned to your buyer cycle.

We design points and tier structures around your actual buyer behaviour, not generic templates. Earn rates that pencil out, tier thresholds that move buyers up, and reward economics that don't tank margin.

  • Earn rate tuned to AOV and gross margin
  • Three to four-tier ladder with clear ascension
  • Replenishment-aware points (not just dollar-spend)
  • Tier benefits that the buyer actually values
Rewards Catalog
Rewards · 6 redemptions live

Rewards catalog · Avantera

Redeem with your points

847pts
📦

Free shipping

100pts
Redeem
🏷

10% off code

250pts
Redeem
🎁

Sample bundle

400pts
Redeem
🌿

Free Replenish

800pts
Redeem

VIP bundle

1,200pts
Locked
👕

Brand collab tee

1,500pts
Locked
2,184 redemptions/moLive · refreshed quarterly
02Rewards Catalog

Rewards buyers want. Not generic discount tiers.

We design reward catalogs around what your buyers actually want: free product, exclusive bundles, brand collabs, experiences. Redemption mechanics that drive incremental purchase, not cannibalize it.

  • Catalog tuned to your category + buyer
  • Product-redemption + exclusive bundles
  • Sample-redemption to drive trial of new SKUs
  • Reward economics that protect margin
VIP & Milestone Programs
VIP card · Platinum

Platinum tier · VIP

Maya's VIP card

Top 1%

Avantera

Circle · Platinum

Member name

Maya Sandoval

Member ID

·· 4291

Member since

03/24

🎁Birthday gift
🚀Early access drops
📞Concierge support
2x points always
68% retention · top tierAdd to Apple Wallet →
03VIP & Milestone Programs

Top tiers that feel like a private club.

VIP tiers are where loyalty actually earns its keep. Birthday gifts, anniversary surprises, dedicated concierge, early access. We design VIP experiences that lock in your highest-LTV buyers.

  • Birthday + anniversary gift sequences
  • Surprise & delight triggers per milestone
  • Early access to drops + exclusive SKUs
  • Concierge / priority support for top tier
Referral Programs
Referral · share screen

Refer a friend

Give 15% off · Get $15

When your friend places their first order

Your code

MAYA15Copy

Share via

💬Text
Email
🔗Link
•••More

Your referrals

1/3

1 friend ordered

2 more for $50 bonus credit

04Referral Programs

Friends-of-buyers convert at the highest rate.

Referrals are the most underused growth channel in retention. We design give/get mechanics, share UX, and post-share follow-up flows that turn happy customers into your highest-converting acquisition channel.

  • Give/get mechanics tuned to your AOV
  • One-tap share UX (text, email, link)
  • Reward unlock at first friend purchase
  • Referrer + referee follow-up flows
Engagement Campaigns
Campaign · 2x points

Live campaign · Avantera

Earning challenge · this week

Live · 3 days left
2x

Double points · all orders

Earn 2x on every Replenish bundle this week

Members only · Mar 20–26

Maya's progress+250 pts so far
65%

Spend $18 more to unlock +150 bonus pts

8,247

Members in

$94K

Earned spend

62%

Activation

Email + SMS coordinatedQ1 program · 4th week
05Engagement Campaigns

Always-on challenges that drive incremental spend.

Loyalty isn't a static program. We run rolling earning challenges, double-points days, and milestone campaigns that keep members engaged between purchases and lift average member value.

  • Double-points day campaigns
  • Earning challenges + streaks
  • Milestone campaigns tied to anniversaries
  • Email + SMS coordinated promo flow
Our stack

Klaviyo certified. Smile + Yotpo for the loyalty engine.

Loyalty engine · Smile + Yotpo

Smile.io + Yotpo + Klaviyo.

We build loyalty programs natively integrated with your ESP. Smile or Yotpo for the points engine, Klaviyo for the comms layer. Every reward earned triggers the right flow at the right time.

Klaviyo Master Platinum Partner

Plus the rest of the stack

Smile.io
Yotpo
Postscript
Shopify
Recharge
WooCommerce
Mailmodo

Curious how we'd run yours?

Want a tour of how we'd build loyalty for your brand?

Book a call

Emails that look great
and actually perform

On-brand, high-performing emails; built in
Figma or your ESP. Designed to convert.
Delivered in 48 hours.

Loyalty, shipped.

Avantera Circle — points, tiers, VIP, referrals, working as one system.

Avantera Circle — points, tiers, VIP, referrals, working as one system.

Avantera needed loyalty that drove repeat purchase, not just discount. We built points + tier architecture tied to replenishment cycles, a rewards catalog buyers actually want, VIP and milestone touchpoints, and referral mechanics. Email and SMS coordinated for every earn-and-redeem moment.

Optimite has generated over $1 million in email/SMS revenue, launched over 50 A/B tests, and doubled the client's email/SMS sends. The team has always been on time with deliverables and has used ClickUp to organize tasks. The team's quality work and strong account manager have stood out.

Zack P. Head of Growth, Avantera Health
Read the full Avantera case study

Proven performance. Verified reviews.

“Optimite offers competitive pricing for the clients. They emphasize on receiving good value for cost, quality work, timely delivery, and flexibility in handling urgent requests, making them a strong choice for email marketing services.”

Read verified reviews
Powered byClutchClutch rating

They're always there to help.

Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...

Read full review on Clutch
Anonymous
AnonymousOwner, Email Marketing Company (Dublin)

Our email marketing revenue contributes around 30% of our total store revenue.

Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...

Read full review on Clutch
Ashutosh Gupta
Ashutosh GuptaCo-Founder, Uniqura

They never miss any deadlines and are great with their deliverability.

Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...

Read full review on Clutch
Brent Godkin
Brent GodkinGrowth Consultant, OnlyGrowth

We have such a great system, which is why I've been working with them for five years.

Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...

Read full review on Clutch
Matthew B.
Matthew B.Founder, Journalfy

They're attentive to our needs and to the details.

Since working with Optimite, the client has seen reduced costs, increased quality, and decreased overall time. Optimite delivers on time and is flexible in terms of...

Read full review on Clutch
Anonymous
AnonymousCEO & Founder, Marketing Agency

The project management by Optimite has been exceptional, far exceeding our expectations.

Thanks to Optimite's efforts, the client has seen a substantial increase in email marketing revenue, which now contributes around 30% of their total...

Read full review on Clutch
Ashutosh Gupta
Ashutosh GuptaCo-Founder, Uniqura

The quality of their work is always excellent.

Thanks to Optimite's efforts, the client has been able to save time and scale their business, exceeding their expectations. Optimite follows a highly organized workflow, enabling them to...

Read full review on Clutch
Anonymous
AnonymousCEO, Email Marketing Agency (Switzerland)

They're always there to help.

Optimite has been a reliable partner, consistently delivering quality work on time. Their team is responsive, proactive, and always available when we need them...

Read full review on Clutch
Anonymous
AnonymousOwner, Email Marketing Company (Dublin)

Our email marketing revenue contributes around 30% of our total store revenue.

Thanks to Optimite's exceptional project management and strategic approach, we've seen email marketing become a major revenue driver for our business...

Read full review on Clutch
Ashutosh Gupta
Ashutosh GuptaCo-Founder, Uniqura

They never miss any deadlines and are great with their deliverability.

Optimite's work has helped the client grow and scale their business. The team is reliable and ensures that the client's...

Read full review on Clutch
Brent Godkin
Brent GodkinGrowth Consultant, OnlyGrowth

We have such a great system, which is why I've been working with them for five years.

Optimite has improved email open and click-through rates through better designs and layouts. The team delivers high-quality, on-brand emails with...

Read full review on Clutch
Matthew B.
Matthew B.Founder, Journalfy

Loyalty questions, answered.

The questions buyers ask before they hire us for loyalty work.

Smile.io, Yotpo Loyalty, LoyaltyLion, and Stamped are our most common platforms. We work natively in all four. We can also integrate with custom-built loyalty systems and Klaviyo's native loyalty features. If you're picking a platform from scratch, we can advise during the discovery call based on your vertical and stack.

Yes. Deep Klaviyo integration is one of our specialties. We're a Master Platinum Partner. Real-time data sync between Klaviyo and your loyalty platform. Segments that update automatically based on tier, points, and redemption behavior. Triggers that actually fire.

Most loyalty platforms have CBD restrictions. We know which ones work for restricted categories, which break, and how to build programs that survive. Six years of restricted-category experience means we can advise on platform selection, program design, and ongoing operations.

Both. About half our loyalty work is rebuilding existing programs that aren't moving retention metrics. We audit your current setup, identify why buyers aren't engaging, and rebuild around what actually works for your vertical and brand.

Depends on scope. A basic tier program with email integration can be live in 30 days. A full loyalty rebuild with platform migration, custom tiers, integration work, and lifecycle weaving takes 60 to 90 days. We share a clear timeline during the discovery call.