How Great CBD Shop turned 4/20 into the biggest revenue moment of the year.

Great CBD Shop is a direct-to-consumer CBD retailer selling hemp wellness products to customers across the United States. The brand operates in one of the most restricted categories in ecommerce, where deliverability, payment processor compliance, and regulatory copy aren't side issues. They're the entire game.

When Great CBD Shop came to us, they had one big moment on the calendar: 4/20. The biggest revenue day of the year for any CBD brand. They needed to maximize it without triggering compliance issues that could shut down their account or burn their deliverability. They needed an agency that actually understood the category, not one that would refuse to take them as a client.

We started with a deliverability and compliance audit. Before writing a single line of copy, we made sure the sending infrastructure could handle the volume, the domains were warm enough to push through the campaign, and the language frameworks would survive both spam filters and payment processor reviews.

From there, we built the campaign in three phases. Phase one was strategy and copy: we mapped the buyer journey for 4/20, designed the offer structure, and wrote compliance-safe copy that still converted. Phase two was design and build: our team produced the creative, built the campaign in Klaviyo, ran QA, and tested across email clients and devices. Phase three was launch and optimization: we shipped the campaign on schedule, monitored deliverability and engagement in real time, and adjusted send timing based on what was working.

Throughout the engagement, we worked as Great CBD Shop's embedded campaign team. Direct Slack channel. Daily check-ins during the 3-week build. No layers, no delays.