How Hairfinity & Gofinity Freed Their Team and Scaled Email Output 10x – 900+ Campaigns, No Missed Deadlines
Digital Marketing
Table of contents
About the Brands
Hairfinity and Gofinity have become loved names in the beauty and wellness space. With a stronghold in the hair care and wellness supplement market, they’ve cultivated a large, loyal community that relies on their products not just for results, but for confidence and self-care.
Their marketing machine runs like clockwork; powered by a continuous flow of campaigns and automations. But keeping that machine running smoothly requires more than just strategy. They needed precision execution, especially when it came to email; the channel where most of their storytelling, promotions, and engagement came to life.
The brands were looking for a partner who could keep up with their pace, without compromising quality.
That’s when Optimite entered the picture.
How Did the Client Journey Start
At the start of our journey, Hairfinity and Gofinity already had the fundamentals in place. Their internal team was sharp; owning strategy and crafting content with clarity. But when it came to execution, the wheels began to wobble.
Email production was eating up too much time. With dozens of campaigns in the pipeline, they found themselves stuck; great ideas stalled because of bandwidth issues and inconsistent output. They didn’t need more strategy. They needed someone who could take their briefs and bring them to life; quickly, beautifully, and at scale.
They approached Optimite with a simple ask:
Can you help us turn high-volume email ideas into Klaviyo-ready designs; fast, consistent, and brand-aligned; without ever missing a deadline?
Their core goals were:
Keep every email visually consistent, no matter the campaign
Free up internal bandwidth by offloading execution
Ensure every email was responsive and accurate
Increase output without lowering quality
That was the challenge - and the opportunity.
Products – Pros and Cons
Both Hairfinity and Gofinity sell a focused range of products; from powerful hair care formulas to wellness supplements that support healthier lifestyles. Their product performance was strong and resonated with customers.
But there was a catch: in order to maintain high engagement, the team needed to consistently educate their audience, highlight real transformations, and keep up with ongoing promotions.
Without a reliable email design and dev partner, those critical touchpoints were at risk of slipping through the cracks.
In short: the products worked; but the stories around them needed stronger, more scalable creative support.
The Bottlenecks That Held Them Back
Their internal team was sprinting. But certain roadblocks kept reappearing:
They were pushing out high volumes of campaigns that demanded fast creative turnaround.
They had no internal team dedicated to email design or development.
Every email needed to be production-ready, pixel-perfect, and aligned with Klaviyo specs.
Edits were frequent, and assets had to be reusable across multiple campaigns.
It wasn’t a bandwidth issue anymore; it was a scalability problem. And the stakes were growing with every new campaign.
The First Quick Win
We knew speed and precision would be our make-or-break factors. So from Day 1, Optimite committed to delivering production-ready, fully responsive Klaviyo emails in just 48 hours.
That simple promise became a win.
Suddenly, the internal team was no longer firefighting deadlines. With Optimite in the background, they had breathing space to focus on campaign performance; not just email build logistics. And not a single deadline was missed.
Example Campaigns & Use Cases
Once the machine was up and running, we brought their campaigns to life across multiple use cases:
Promotional emails for both best-selling and new product launches
Educational flows explaining usage, ingredients, and benefits
Seasonal emails designed for holiday or event-based moments
Real transformation stories featuring testimonials and before/afters
Reactivation campaigns targeting dormant users
Value-packed bundle offers that drove conversions
No matter the campaign, our goal stayed the same: deliver creative that converts; on brand, on time, and always responsive.
Design Process – Before & After
Before Optimite, the process was chaotic. Emails were delayed. Revisions were tedious. There was no scalable structure in place. Every new campaign felt like starting from scratch.
After Optimite, things changed dramatically.
We introduced a Figma-based design system tailored to their brand identity; bringing structure to the chaos.
We also built a modular design library with reusable blocks (banners, CTAs, footers) that allowed for rapid builds.
Instead of static emails, we delivered fully responsive HTML and Klaviyo blocks; tested, polished, and ready to launch. And with our <24-hour revision turnaround, edits became frictionless.
For the client, it wasn’t just design. It was an engine; built to run at scale.
How the Machine Runs Today
Over time, we settled into a rhythm:
25–30 emails produced each month across both brands
Design briefs submitted via ClickUp or email
Figma links used to gather and iterate on feedback
All final files delivered in editable formats, ready to plug into Klaviyo
New designs consistently delivered with a 48-hour turnaround
It was a system that worked; quietly, consistently, and at pace.
Project Success - 3 Years, 0 Missed Deadlines, Countless Wins
Three years in, the results speak for themselves:
Zero missed deadlines over the course of 3+ years
20–25 fully responsive emails delivered each month
Visual consistency across hundreds of email assets
The internal team fully unburdened from production work
Improved email rendering across devices and platforms
We didn’t just meet expectations; we set a new bar for execution reliability.
What Started as Support Became a Scalable System
At its core, the value Optimite brought was simple: complete design and development execution support, built for speed and scale.
We aligned output with their evolving marketing needs. We created a plug-and-play workflow that allowed the internal team to move faster.
And we consistently delivered emails that matched their strategy, voice, and brand guidelines; without requiring them to expand their team or change internal tools.
Today, Optimite remains the behind-the-scenes partner that powers Hairfinity and Gofinity’s email execution. Whether it's a product drop, a flash sale, or a transformation story, we continue to turn briefs into brand-perfect emails; fast, flawless, and ready to convert.
