Six verticals. Six playbooks. One reason it matters.
A wellness brand needs different things than a fashion brand. A CBD brand needs different things than a home brand. We build retention systems for the categories where the details actually matter.
Trusted by brands across six verticals
Compliance-safe. Replenishment-tuned. Trust-first.
Wellness retention runs on compliance review and replenishment timing. We ship copy that survives review and cadences that respect your buyer's actual product cycle, not a generic 30-day delay.
- Approved-language bank · 24-hour ship-ready
- Per-SKU consumption-based replenishment
- Subscription save flows for supplement cancels
- Reviews-first welcome that converts skeptics
Match the routine. Read the cycle. Replenish before they ask.
Beauty buyers come back when the bottle empties. We tune replenishment per SKU, segment by skin / hair / tone, and weave loyalty into every routine touch instead of bolting it on.
- Quiz-tagged segmentation from day one
- Per-SKU consumption cadence with pre-empt SMS
- Loyalty woven into the routine, not separate
- Drop-aware lifecycle for launches and restocks
Land in the inbox. Survive the filters. Move the buyer.
CBD email deliverability is the hardest problem in retention. We use separate sending infrastructure, payment-processor-friendly copy, and hygiene baked in so claim-heavy messages still hit the inbox.
- Restricted-category send infrastructure
- Approved-language bank for compliance copy
- Quarterly hygiene audits with action plan
- TCPA-compliant SMS for restricted categories
Time the drop. Move the inventory. Keep the buyer.
Fashion runs on launches, drops, and seasons. Drop-aware lifecycle, waitlist mechanics, returns flows that retain instead of refund, and the eight flow types fashion brands actually need.
- Drop calendar tied to launch lifecycle
- Pre-drop waitlist + notify-on-restock
- Returns flow that retains, not refunds
- Style + fit quiz at signup, applied to every send
Read the consumption. Time the refill. Keep the subscriber.
F&B subscriptions hinge on consumption pattern, not arbitrary delays. We tune cadence per SKU, build save flows that respect actual usage, and turn cancels into pauses.
- Per-SKU consumption-based cadence
- Reason-tagged save flow ladder
- Recipe-led use-it engagement sequences
- Tenure rewards for the long-tenured loyalists
Wait the cycle. Earn the trust. Win the reorder.
Home buyers reorder at 6 to 12 months, not 30 days. Long-cycle nurture, room-based segmentation, and browse-abandon flows tuned for the considered AOV.
- Long-cycle win-back triggered at month 9
- Room-based segmentation at signup
- Browse-abandon for considered purchases
- Returns flow that protects margin
Real work. Real numbers. Real brands.
Verified outcomes from brands we've shipped retention work for.
Vertical questions, answered.
The questions buyers ask before they pick a specialist.
We work primarily across wellness, beauty, CBD, fashion, food and beverage, and home. If your brand is outside these six categories, we'll be honest about whether we're the right fit on the discovery call. Sometimes we're not. We'd rather tell you upfront than waste your time.
Yes. Wellness includes supplements, vitamins, nootropics, functional beverages, and adjacent categories. Beauty includes skincare, haircare, cosmetics, fragrance, and tools. CBD includes hemp, cannabis-adjacent, and restricted wellness. We treat subcategories with the same vertical-specific depth.
Six years of working in restricted categories means we know which language survives spam filters, which phrases trigger payment processor reviews, and how to keep accounts safe. We monitor regulatory changes across regions and update playbooks quarterly.
Yes. We have years of experience with deliverability and compliance for CBD, hemp, supplements, wellness, and other restricted categories. Compliance is built into our copy review process, not bolted on as a separate step.
Because the details produce the revenue. A wellness brand and a fashion brand might both run welcome flows, but the timing, the language, the offers, and the segmentation are completely different. Generic playbooks miss the details that compound. Vertical playbooks catch them.