Templates and playbooks we use with real clients.
Practical resources for D2C retention, lifecycle email, and CRM — free with a working email.
FIFA x Lego
This case study breaks down how LEGO used the FIFA moment to launch its trophy set with cultural relevance and perfect timing. It shows how a product drop can become bigger than a product when it connects to a story people already care about.
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The SMS Playbook for Email-First Brands - Mini Guide
Most brands treat SMS like a faster email. That is why most brands see unsubscribes spike after the third send. This guide covers what SMS is actually built for, which moments convert, and how to build a list that stays warm instead of burning out.
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The Discount Addiction Diagnosis - Mini Guide
This guide breaks down how discounting trains your customers to wait for a code and what your Klaviyo data already knows about the damage it is doing. It shows how to diagnose the dependency, calculate the real cost, and rebuild the flows that make the discount optional.
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