Optimite has officially reached Klaviyo Platinum Partner status, one of the highest tiers within Klaviyo’s global partner ecosystem.

This milestone reflects the consistency, quality, and performance of Optimite’s lifecycle and retention work across hundreds of ecommerce and DTC brands worldwide. From strategy and design to automation and segmentation, the recognition represents years of building systems that deliver measurable outcomes at scale.

Platinum status is awarded based on real platform expertise and client performance. Klaviyo evaluates partners on growth impact, automation depth, lifecycle sophistication, multi-channel capability, technical proficiency, and verified client satisfaction. Reaching this tier signals that we have deep platform mastery and a proven track record of driving retention and lifecycle results for brands globally.

The milestone is more than a label; it highlights the systems and people behind the work. It reflects the strength of our automation and segmentation frameworks, the consistency of its creative output, the reliability of delivery and project management, and the revenue outcomes generated for clients across regions. It marks Optimite’s progression into a stronger, more globally recognised lifecycle marketing agency.

This recognition is built on daily execution. It belongs to the strategists, designers, writers, developers, analysts, and QA specialists who plan, build, test, and deliver every day. A culture driven by clear strategy, modular creative systems, technical depth, thoughtful automation, data-backed decisions, and cross-team collaboration has shaped the work behind this achievement. Platinum represents the sum of thousands of well-executed details.

Optimite has always believed that retention is a system, not a channel. Achieving Platinum status reinforces that belief. It validates the structures built internally, the consistency of execution, and the long-term approach applied to every lifecycle programme. The goal remains simple: build lifecycle engines that help brands grow predictably and sustainably.

“Achieving Klaviyo Platinum Partner status is a meaningful milestone for us. When we started Optimite, we wanted to build an agency where clarity, systems, and craftsmanship came first. This recognition reflects the trust our clients place in us and the dedication our team brings to the work. We’re proud of this moment and excited for what’s ahead,” said Nishant & Sushant Yadav, Co-founders, Optimite.

Platinum Partner status brings additional advantages to our clients, including priority Klaviyo support, early access to new features, enhanced technical assistance, exclusive training, research, and access to a certified team with deep platform expertise. Most importantly, it strengthens Optimite’s ability to deliver even more powerful lifecycle execution and faster scaling for growth-focused brands.

The milestone supports the next phase of Optimite’s growth. The company is expanding into more advanced automation systems, deeper personalisation using first-party data, omnichannel lifecycle management across email, SMS, WhatsApp, and onsite touchpoints, stronger creative and testing workflows, new analytics and attribution tools, AI-supported creative and segmentation processes, and category-specific lifecycle playbooks for fashion, beauty, wellness, home, and more. These initiatives will help brands build the strongest retention engines possible.