Optimite has been named one of the Top Global Email Marketing Agencies of 2025 by Clutch, the world’s most trusted platform for verified client reviews and agency rankings.

The recognition carries particular weight because it is based entirely on the experiences and outcomes shared by the brands Optimite works with; a reflection of real performance across email, SMS, and lifecycle marketing.

This honour acknowledges the trust clients place in Optimite’s work each day and reinforces the impact of the retention systems, creative frameworks, and lifecycle programmes delivered across industries.

Clutch evaluates thousands of agencies worldwide, with rankings determined through verified client reviews and measurable performance outcomes; not submissions, popularity, or paid placements. Agencies are assessed on review quality, predictable revenue outcomes, lifecycle strategy depth, consistency across design, copy, automations, communication, delivery, and long-term partnership strength.

Optimite’s inclusion reflects years of building systems that help brands increase CLV, improve retention, and scale predictably through email and SMS.

Every review on Clutch is independently verified, making this recognition a direct reflection of Optimite’s strategic clarity, design and copy consistency, segmentation strength, automation reliability, operational discipline, and the real revenue impact created for ecommerce and DTC brands. When clients report that Optimite helps them scale consistently and build high-performing retention engines, that is what makes this milestone meaningful.

Clutch’s recognition highlights the value of our integrated, full-stack lifecycle approach. Strategy begins with data, behaviour patterns, and predictable revenue goals. Design and copy are built for clarity, using modular layouts, clean visuals, and simple messaging. Automated ecosystems span welcome, post-purchase, replenishment, winback, VIP, churn prevention, and seasonal flows. Retention systems integrate email, SMS, WhatsApp, and CRM architecture into a cohesive customer experience. A culture of ownership and craft ensures strategists, writers, designers, developers, analysts, and QA operate with one shared standard: deliver meaningful, high-quality work.

“At Optimite, we believe retention is built on clarity, consistency, and craftsmanship. Being recognised by Clutch is special because it comes directly from brands who trust us with their communication and performance. They review our work, our communication, and the results we deliver; and that motivates us to keep improving,” said Nishant & Sushant Yadav, Co-founders, Optimite.

We work with brands across health and wellness, beauty and skincare, apparel and accessories, home and lifestyle, premium and luxury retail, food and beverage, and enterprise ecommerce. This cross-industry footprint strengthens our ability to design adaptable retention systems suited to diverse buying behaviours and customer journeys.

The recognition arrives at a time when Optimite is expanding its capabilities and strengthening the systems behind its work. Key focus areas include geographic team expansion, category-specific lifecycle playbooks, advanced automation and segmentation systems, improved creative and testing workflows, extended support across SMS, WhatsApp, and omnichannel retention, and the introduction of AI-assisted tools for strategy, design, audits, and QA. These initiatives enhance our ability to serve brands globally with greater speed, clarity, and consistency.