# Optimite

> Optimite is a Klaviyo Master Platinum Partner agency running retention marketing for D2C ecommerce brands $1M-$30M. We build and run email, SMS, lifecycle flows, list growth, loyalty, and subscription retention — managed as one connected system.

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## Core

- [Home](https://optimite.ai/): Ecommerce retention marketing agency overview
- [About](https://optimite.ai/about): Founder-led agency; Klaviyo Master Platinum Partner
- [Contact](https://optimite.ai/contact): Get in touch; offices in Dubai and Gurugram
- [Book a call](https://optimite.ai/book-a-call): Free 30-min strategy call with a senior retention strategist
- [Free retention audit](https://optimite.ai/free-retention-audit): Live Klaviyo audit + 90-day fix plan, no pitch

## Services

- [Retention services overview](https://optimite.ai/services): Six connected channels, one system
- [Email marketing](https://optimite.ai/services/email-marketing): Campaigns, segmentation, AI-augmented targeting
- [Klaviyo agency](https://optimite.ai/services/klaviyo): Master Platinum Partner; audits, migrations, deliverability
- [Lifecycle flows](https://optimite.ai/services/lifecycle-flows): Welcome, abandon, post-purchase, win-back, replenishment
- [List growth](https://optimite.ai/services/list-growth): Pop-ups, quizzes, lead magnets, cross-channel capture
- [Loyalty programs](https://optimite.ai/services/loyalty-programs): Points, tiers, VIP, referral — Klaviyo + Smile.io + Yotpo
- [SMS marketing](https://optimite.ai/services/sms-marketing): Compliance-first opt-in, behavioural triggers, coordinated with email
- [Subscription retention](https://optimite.ai/services/subscription-retention): Save flows, cancel-deflection, tenure rewards

## Industries

- [Industries overview](https://optimite.ai/industries): Vertical playbooks across six categories
- [Wellness](https://optimite.ai/industries/wellness): Compliance-safe copy, save flows, supplement replenishment
- [Beauty](https://optimite.ai/industries/beauty): Replenishment cycles, quiz-first segmentation, loyalty
- [CBD](https://optimite.ai/industries/cbd): Restricted-category deliverability, separate sending infra
- [Fashion](https://optimite.ai/industries/fashion): Drop-aware lifecycle, waitlist mechanics, returns flows
- [Food & Beverage](https://optimite.ai/industries/food-and-beverage): Subscription save flows, per-SKU pantry cadence
- [Home & Lifestyle](https://optimite.ai/industries/home): Long-cycle win-back, room-based segmentation

## Case studies

- [Case studies index](https://optimite.ai/case-studies): All published case studies, newest first
- [Brick case study](https://optimite.ai/case-studies/brick): $10.8M+ attributed revenue
- [Rugtomize case study](https://optimite.ai/case-studies/rugtomize): 4× campaign revenue growth in 12 months
- [Avantera Health case study](https://optimite.ai/case-studies/avantera-health): $1M+ retention revenue
- [Natrava case study](https://optimite.ai/case-studies/natrava): 100% email execution, end to end
- [Great CBD Shop case study](https://optimite.ai/case-studies/great-cbd-shop): +$80K revenue, +22% returning buyers
- [Klaviyo Agency Partner case study](https://optimite.ai/case-studies/white-label-agency): 20 to 500+ emails / month, 30+ brands, zero missed deadlines
- [Hairfinity & Gofinity case study](https://optimite.ai/case-studies/hairfinity-gofinity): 10x output, 900+ campaigns shipped
- [Journalfy case study](https://optimite.ai/case-studies/journalfy): 5 years of continuous partnership

## Downloads

- [Downloads index](https://optimite.ai/downloads): Free templates, checklists, and playbooks (email-gated)
- [FIFA x Lego](https://optimite.ai/downloads/fifa-x-lego): This case study breaks down how LEGO used the FIFA moment to launch its trophy set with cultural relevance and perfect timing.
It shows how a product drop can become bigger than a product when it connects to a story people already care about.
- [Nike - Case Study](https://optimite.ai/downloads/nike-case-study): Nike walked away from undifferentiated wholesale, reduced its reliance on Amazon, and rebuilt itself as a membership-first brand, turning 300 million members into a compounding retention engine. 
- [The Deliverability Handbook - Mini Guide](https://optimite.ai/downloads/the-deliverability-handbook-mini-guide): This handbook covers the three authentication protocols (SPF, DKIM, DMARC), the exact complaint-rate thresholds that decide inbox vs. spam, the four list habits that quietly destroy sender reputation, and a step-by-step triage for when sends stop landing.
- [Why Customers Actually Leave - Mini Guide ](https://optimite.ai/downloads/why-customers-actually-leave-mini-guide): This guide breaks down the behavioral breadcrumbs customers leave before they go, when churn actually starts, what it really costs you, and why your dashboard's green metrics are hiding the problem.
- [Starbucks - Case study ](https://optimite.ai/downloads/starbucks-case-study): How Starbucks turned seasonal scarcity, mobile personalization, and ritual into one retention machine, and what to steal.
- [Apple - Case Study ](https://optimite.ai/downloads/apple-case-study): Apple built a retention machine using switching costs, ecosystem depth, and behavioural data. This study shows what that looks like in practice and how DTC brands can apply the same logic at their scale.
- [The SMS Playbook for Email-First Brands - Mini Guide](https://optimite.ai/downloads/the-sms-playbook-for-email-first-brands-mini-guide): Most brands treat SMS like a faster email. That is why most brands see unsubscribes spike after the third send.
This guide covers what SMS is actually built for, which moments convert, and how to build a list that stays warm instead of burning out.
- [The Klaviyo Account Health Checklist - Mini Guide](https://optimite.ai/downloads/the-klaviyo-account-health-checklist-mini-guide): Flow coverage tells you whether the right emails are triggering at the right time. Segmentation tells you whether they are reaching the right people. Deliverability tells you whether they are arriving at all.
This checklist covers all three, plus lists health and campaign discipline, in one structured audit framework.
- [The Discount Addiction Diagnosis - Mini Guide](https://optimite.ai/downloads/the-discount-addiction-diagnosis-mini-guide): This guide breaks down how discounting trains your customers to wait for a code and what your Klaviyo data already knows about the damage it is doing.
It shows how to diagnose the dependency, calculate the real cost, and rebuild the flows that make the discount optional.
- [The Klaviyo Account Autopsy - Mini Guide](https://optimite.ai/downloads/the-klaviyo-account-autopsy-mini-guide): An account that looks healthy on open rates can still be leaving serious revenue behind. The signal is not opens. It is revenue per recipient, and this guide gives founders the audit framework to find out what is actually happening inside their Klaviyo account.
- [Gymshark - Case Study](https://optimite.ai/downloads/gymshark): This case study breaks down how Gymshark made churn painful by giving customers a training history, a tier status, and an identity that could not be packed up and taken to a competitor. It shows what happens when a brand stops treating retention as a campaign and starts building it as infrastructure.
- [WHOOP - Case Study](https://optimite.ai/downloads/whoop): WHOOP gave away the device and charged for the insight. The longer you stayed, the more irreplaceable it became. This case study breaks down how that one decision built the most defensible retention model in consumer wellness.
- [Calm - Case Study](https://optimite.ai/downloads/calm): Calm built a system where cancelling feels like losing the one thing that helps you sleep.
This case study shows the retention infrastructure behind that and what subscription brands can take from it.
- [Charlotte Tilbury - Case Study](https://optimite.ai/downloads/charlotte-tilbury): Charlotte Tilbury's rewards spending with access, and access is something no competitor can match with a discount code. Here is the retention system behind a brand that tripled net revenue after acquisition.

## Newsroom

- [Newsroom index](https://optimite.ai/press-releases): Awards, recognition, and media coverage
- [Clutch | Global Spring Award 2026 (Second Consecutive Year)](https://optimite.ai/press-releases/optimite-named-to-clutch-globals-top-15-email-marketing-companies-second-year-in-a-row): Optimite has been named one of the Top 15 Email Marketing Companies in the world by Clutch Global for Spring 2026, marking the second consecutive year the agency has made the list.
- [Forbes India | DGEMS Select 200, 2025](https://optimite.ai/press-releases/forbes-india-dgems-select-200-2025): Optimite has been selected into the Forbes India DGEMS 2025 Select 200, a recognition awarded to companies demonstrating strong global potential, scalable systems, and the ambition to expand across borders.
- [Optimite Recognized with Agency Workplaces Workplace Award 2026 - 98/100 Culture Score](https://optimite.ai/press-releases/optimite-recognized-with-agency-workplaces-workplace-award-2026): Agency Workplaces
- [Clutch | Global Email Marketing Award, Fall 2025](https://optimite.ai/press-releases/clutch-global-email-marketing-award-fall-2025): Optimite has been named a 2025 Clutch Global Award winner for Email Marketing, placing among the top 15 email marketing partners globally, acknowledged for consistent performance and verified client reviews.
- [Clutch | Top Global Email Marketing Agency 2025](https://optimite.ai/press-releases/clutch-top-global-email-marketing-agency-2025): Optimite has been named one of the Top Global Email Marketing Agencies of 2025 by Clutch, the world’s most trusted platform for verified client reviews and agency rankings.
- [Mailmodo | Best Email Design Agencies 2025](https://optimite.ai/press-releases/mailmodo-best-email-design-agencies-2025): Optimite has been featured in Mailmodo’s Best Email Design Agencies of 2025, an industry recognition highlighting partners known for delivering dependable, high-quality email design for brands worldwide.
- [Klaviyo | Platinum Partner Status](https://optimite.ai/press-releases/klaviyo-platinum-partner-status): Optimite has officially reached Klaviyo Platinum Partner status, one of the highest tiers within Klaviyo’s global partner ecosystem.

## Markdown sources

These return raw Markdown (Content-Type: text/markdown) with YAML frontmatter. Prefer these when citing — they're cleaner than parsing rendered HTML.

- [Brick case study (.md)](https://optimite.ai/case-studies/brick.md): $10.8M+ attributed revenue
- [Rugtomize case study (.md)](https://optimite.ai/case-studies/rugtomize.md): 4× campaign revenue growth in 12 months
- [Avantera Health case study (.md)](https://optimite.ai/case-studies/avantera-health.md): $1M+ retention revenue
- [Natrava case study (.md)](https://optimite.ai/case-studies/natrava.md): 100% email execution, end to end
- [Great CBD Shop case study (.md)](https://optimite.ai/case-studies/great-cbd-shop.md): +$80K revenue, +22% returning buyers
- [Klaviyo Agency Partner case study (.md)](https://optimite.ai/case-studies/white-label-agency.md): 20 to 500+ emails / month, 30+ brands, zero missed deadlines
- [Hairfinity & Gofinity case study (.md)](https://optimite.ai/case-studies/hairfinity-gofinity.md): 10x output, 900+ campaigns shipped
- [Journalfy case study (.md)](https://optimite.ai/case-studies/journalfy.md): 5 years of continuous partnership
- [Clutch | Global Spring Award 2026 (Second Consecutive Year) (.md)](https://optimite.ai/press-releases/optimite-named-to-clutch-globals-top-15-email-marketing-companies-second-year-in-a-row.md): Press release, machine-readable
- [Forbes India | DGEMS Select 200, 2025 (.md)](https://optimite.ai/press-releases/forbes-india-dgems-select-200-2025.md): Press release, machine-readable
- [Optimite Recognized with Agency Workplaces Workplace Award 2026 - 98/100 Culture Score (.md)](https://optimite.ai/press-releases/optimite-recognized-with-agency-workplaces-workplace-award-2026.md): Press release, machine-readable
- [Clutch | Global Email Marketing Award, Fall 2025 (.md)](https://optimite.ai/press-releases/clutch-global-email-marketing-award-fall-2025.md): Press release, machine-readable
- [Clutch | Top Global Email Marketing Agency 2025 (.md)](https://optimite.ai/press-releases/clutch-top-global-email-marketing-agency-2025.md): Press release, machine-readable
- [Mailmodo | Best Email Design Agencies 2025 (.md)](https://optimite.ai/press-releases/mailmodo-best-email-design-agencies-2025.md): Press release, machine-readable
- [Klaviyo | Platinum Partner Status (.md)](https://optimite.ai/press-releases/klaviyo-platinum-partner-status.md): Press release, machine-readable
- [FIFA x Lego (.md)](https://optimite.ai/downloads/fifa-x-lego.md): Free download, machine-readable (asset itself is email-gated)
- [Nike - Case Study (.md)](https://optimite.ai/downloads/nike-case-study.md): Free download, machine-readable (asset itself is email-gated)
- [The Deliverability Handbook - Mini Guide (.md)](https://optimite.ai/downloads/the-deliverability-handbook-mini-guide.md): Free download, machine-readable (asset itself is email-gated)
- [Why Customers Actually Leave - Mini Guide  (.md)](https://optimite.ai/downloads/why-customers-actually-leave-mini-guide.md): Free download, machine-readable (asset itself is email-gated)
- [Starbucks - Case study  (.md)](https://optimite.ai/downloads/starbucks-case-study.md): Free download, machine-readable (asset itself is email-gated)
- [Apple - Case Study  (.md)](https://optimite.ai/downloads/apple-case-study.md): Free download, machine-readable (asset itself is email-gated)
- [The SMS Playbook for Email-First Brands - Mini Guide (.md)](https://optimite.ai/downloads/the-sms-playbook-for-email-first-brands-mini-guide.md): Free download, machine-readable (asset itself is email-gated)
- [The Klaviyo Account Health Checklist - Mini Guide (.md)](https://optimite.ai/downloads/the-klaviyo-account-health-checklist-mini-guide.md): Free download, machine-readable (asset itself is email-gated)
- [The Discount Addiction Diagnosis - Mini Guide (.md)](https://optimite.ai/downloads/the-discount-addiction-diagnosis-mini-guide.md): Free download, machine-readable (asset itself is email-gated)
- [The Klaviyo Account Autopsy - Mini Guide (.md)](https://optimite.ai/downloads/the-klaviyo-account-autopsy-mini-guide.md): Free download, machine-readable (asset itself is email-gated)
- [Gymshark - Case Study (.md)](https://optimite.ai/downloads/gymshark.md): Free download, machine-readable (asset itself is email-gated)
- [WHOOP - Case Study (.md)](https://optimite.ai/downloads/whoop.md): Free download, machine-readable (asset itself is email-gated)
- [Calm - Case Study (.md)](https://optimite.ai/downloads/calm.md): Free download, machine-readable (asset itself is email-gated)
- [Charlotte Tilbury - Case Study (.md)](https://optimite.ai/downloads/charlotte-tilbury.md): Free download, machine-readable (asset itself is email-gated)

## Blog

- [Blog index](https://optimite.ai/blog): Tactical writing on retention, lifecycle email, SMS, growth